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Hair Stylist | Early Handwriting Development Expert | Home Theater Specialist
Pest Control | Jewelry Artisan
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Next Level helps any small business stand out from the competition,
no matter how competitive the industry niche.
Success Story 1:
Johnny G – Hair by Johnny G
When Johnny decided to open his own boutique salon, he wanted to ensure his clientele followed him. He also wanted to position himself as a well-known beauty service provider that showed women how to see their inner as well as their outer beauty.
Johnny had rented a chair in the same salon for a number of years. In that time his talent and caring attitude had a large impact on the majority of his clients. As a result, he created a dedicated following who enjoyed his work and valued his talent.
The Challenge
Johnny faced the upward climb that is common in his industry. Most hairstylists are seen as a commodity in the eyes of new clients. After all, cutting hair is pretty much the same no matter who you go to, right? Not so, when it came to Johnny G.
Sales and Marketing Strategist Bill Gluth dove right in. He evaluated Johnny's client base and found out that woman had remarkable things to say about Johnny.
One woman noted, "He really took the time to listen to me and show me different options."
Another reported, "I am definitely more confident in how I look now."
Statements like, "Not only is he a great stylist but he is an AWESOME person," and "He’s not just my hairstylist I feel like he’s become one of my friends," lead Bill to understand that this is a hairstylist in a class by himself.
The Solution
Johnny's story was unique for his industry. Creating Beauty from the Inside – Out was his new theme. Star quality treatment where the focus is always on you, became his sales message.
The story was turned over to Business Savvy Branding Expert, Jeremy Tuber, for brand image creation.
Jeremy immediately saw elegance, fashion and a flowing MEME that denotes strength while retaining a softness that would appeal to women who are committed to looking and feeling their best.
Bill and Jeremy created the brand message and image for all of Johnny's collateral materials as well as his Web site. In addition, Bill developed a weekly "tips" email message that is now being developed into a book.
Jeremy created signage and presentation collateral for a major promotion with a nationally known chain of fitness centers, which strengthened and enhanced Johnny’s image even further. 
The Result
Johnny was able to covert 97% of his existing clientele to his new salon. This is an all-time high for his industry.
In addition, using marketing collateral and referral strategies developed by Next Level, Johnny is experiencing tremendous growth. He has exceeded all of his initial new business projections.
Johnny sums up his Next Level result this way.
"There's only one thing I can say about Jeremy and Bill. If you want your dreams to come alive faster than you could ever image hire them!
"I am living proof that their ideas and methods work. For two years my salon business been increasing so fast I find it hard to believe, even through the down time in this tough economy. I am so blessed, I am even thinking of opening a bigger salon now.
"Because of Next Level’s advice, creative marketing program and knowledge my next step in business is right around the corner.
"I just want to thank Bill and Jeremy for taking the time to truly see my dreams and believe in me. Their vision of my business has truly helped my business come alive and prosper faster than I could
ever image."
- Johnny G.
Owner
Hair by Johnny G
Creating Beauty from the Inside-Out
Why shouldn't your business be one of these success stories? Schedule your free Strategic Branding Consultation today, call 623.210.3203 or click here to complete a quick form and we'll contact you promptly.
