Steps to Getting Ready to Make More Sales in 30-Days or Less
We start by finding out what your clients think.This step is accomplished with data mining; which establishes the value your business provides, in the eyes of your client. We then profile your existing best clients so that we can find more qualified
people like them, which lead to more sales in less time.
You’ll Discover
- Who are your buyers?
- What do they think about your business?
- What words will attract them to your sales system?
- What strategies can you use to keep your sales pipeline full?
On completion you'll have Buyer-Centric Sales and Marketing Message that speaks your buyers language and increases your sales opportunities, quickly and consistently.
Data Mining
Learn to read your clients mind and find out what they think. Uncovers what clients value most about the service or product you offer. Establishes demographics of core client base and identifies your best opportunities for creating new sales.
Best Client Profiling
You’ll learn how to relate and sell to the different personality types (called buyer personas) of your buyer universe. Includes buyer persona identification and incorporation into your unique sales and marketing story.
Unique Offer Development
Never be at a loss for words in your sales and marketing story again. Your unique offer document is created specifically for your business. It includes all the elements you’ll need to create winning marketing copy for any selling situation. Once developed, all you’ll have to do is copy and paste.
Niche Market(s) Decisions
You’ll find out:
- Where are your most profitable niches.
- What client types will bring you the most happiness in sales and marketing?
- Where is buyer resistance lowest and potential for purchasing high?
Budgeting
How much should you spend in sales and marketing to create the sales results you’re looking for.
Marketing Tactics
There are over 100-marketing tactics to consider. Which are best aligned to your budget, goals and sales value
Sales Soft Step
Develops an exact step you can take to open the sales conversation effectively with new prospects who want the value your business provides.
The 1-Page Marketing Plan, the end of Phase 1
Keeps your marketing and sales efforts on track. You’ll never lose track of how to market and sell your product or service effectively. Answer the seven questions all of marketing needs to address to be successful.
- What is the purpose of marketing
- What is my niche
- What is my identity
- What is the prime benefit to stress
- Who are my target buyers
- What is my marketing budget
- What tactics will I use to accomplish sales increases consistently
Phase 2, Branding:
Preparation Before We Even Meet
All too often there's a disconnect between marketing strategy and design. By using your sales and marketing story, developed in the first phase of your project, nothing is left to chance. Your brand image reflects the story you’re telling. The power of words and the images combine to form a remarkable, compelling brand.
Q and A (Getting to Know You) Fact Finding Meetings
One of the biggest complaints business owners have is that the designer just created something that she/he thought was visually interesting - totally ignoring the culture, the mission, the target markets and the personality of the business. As a result, business owners receives a sterile, cookie-cutter type brand that fails to resonate with them or their customers.
In this stage we invest the time understand your story , then we LISTEN and LEARN what resonates with you. Then we put our creative “imaging” minds to work. That's why our brands are remarkable and memorable - from your perspective as well as your target markets: we invest time in listening and learning up front. This sets foundation. Our ideas and desires combine to create a memorable brand that you'll feel terrific about and that your customers will rave about.
Brand/Logo – Your Business Meme
MEME is a term borrowed from the genetics field. It means, “Unit of identification.” That’s exactly what you’ll receive.
A brand image that combines words and pictures, to tell you story in a compelling way; inspiring viewer to say the magic words of sales and marketing, “Tell me more about that.”
Our goal is two-fold
- Create something that you’ll not only feel confident and comfortable with, but one that your clients will be able to identify with and easily see you’re working with high-end clients.
- Once your MEME is completed, you'll be able to download your new logo in virtually every format you’ll ever need for print, web, apparel, blog, etc.).
Your brand image is accomplished quickly and effectively. At the end, you’ll have a sales and marketing story along with a brand image that creates new sales opportunities consistently.
A Business Card that Will Make Jaws Drop
You’ll also receive 500, double-sided, full color custom business cards. This is your first piece of collateral that tells your company’s story, visually. We’ll be able to quickly and easily transfer it on to other marketing collateral materials.
You'll feel energized, reinvigorated about your business and you'll absolutely love the confidence you'll have handing these cards out to potential customers and business colleagues. Your MEME, sales story and new business cards give you a huge competitive advantage and confidence boost along with immediate and lasting credibility.
Additional Services Available Back-end
Once your story is told and brand is created, Next Level will help you with:
- Sales Process Strategies
- Web copy and design creation
- eBook authoring and development
- Marketing collateral creation using your new sales and marketing story including: flyer, direct mail postcards and letters, brochures and other
- Photography (Staff, facilities, special event, products)
- Photo editing/enhancement
- Videography (staff, testimonials, facilities)
